When beginning our deal screenings at Keiretsu Forum Northwest, we often start with a round of friendly introductions. A common topic we ask everyone to share is "what's on your reading list these days?"
So, in the spirit of the holiday gifting season I'd like to share three new books from 2011 that offer inspiration to entrepreneurs, investors, cleantech consumers, and all of us hoping for a cleaner and greener 2012.
Guy Kawasaki: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Early 2011 brought this collection of Guy's engaging blogs to a print volume. Full of pragmatic advice to entrepreneurs, and delivered in Guy's patented no-nonsense style.
"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land." - Paul Hawken, co-author, Natural Capitalism
Frances Moore Lappé: EcoMind: Changing the Way We Think, to Create the World We Want
"Frances Moore Lappé confronts accepted wisdom of environmentalism. Drawing on the latest research from anthropology to neuroscience and her own field experience, she argues that the biggest challenge to human survival isn’t our fossil fuel dependency, melting glaciers, or other calamities. Rather, it’s our faulty way of thinking about these environmental crises. Lappé dismantles seven common “thought traps” and offers contrasting “thought leaps” that reveal our hidden power. Like her Diet for a Small Planet classic, EcoMind is challenging, controversial and empowering." - Amazon.com
And to you all - a happy holiday season!